Marketing, Design, Online

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Creating a brand of artisanal ice cream
and developing marketing communication strategies

KULÏ’s natural ice cream is a family craft workshop that specializes in the production of ice cream with original flavors according to proven recipes.

All of this is based on the highest quality, natural ingredients. The brand cooperates with several restaurants in Warsaw, through which it sells its ice cream to individual customers. During the pandemic, it also introduced an additional service – online sales of KULÏ ice cream with home delivery.

Range of activities:

branding of the company – name, logo, brand identification
graphic design of marketing materials
multimedia presentations:
marketing texts and content for promotional materials
company’s external signage
design, implementation and ongoing maintenance of the company’s first website


As an agency, our task was to create the KULÏ ice cream brand from scratch. Company name, logo design and full brand identification. We wanted to familiarize customers with the new product, and then to increase brand recognition. We achieved this thanks to the campaign in social media, as well as focusing on the consistency of the KULÏ brand identity.