Brand identification positioning
the salon as a luxury place
With the opening at the end of 2018, K&K decided to develop a professional branding. The company decided to work with Wide Vision to develop a brand identity that would reflect the experience of K&K customers.
The first challenge was to define the purpose of the marketing activities, and then start working on how to design a brand to attract customers’ attention. The second challenge was to make branding define the place as premium in order to meet customer expectations and promote the space at a higher level compared to similar places in the area.
Range of activities:
logo and brand identification key visual graphic design of marketing materials
We worked on several spa terms and translated them into the language of the brand. Positive reception from customers led us to implement the project in a sophisticated direction that was aimed at a female audience. The new image of K&K won the great appreciation of their clients.