Building brand recognition
by developing a new identification
The Odeon Cinema in Sochaczew, is a new project on the cultural map of Poland. Its advantages are originality and unique aesthetic feelings. The cinema, in two modernly equipped cinema halls, presents the most anticipated film premieres. The Odeon Cinema is also a place open to the local community, offering its services to people of all ages: from children to seniors. For each group, it offers profiled services tailored to their interests and capabilities.
The Wide Vision communication agency created a logo and a visual identity of the brand for the concept. The whole creation was developed to support the opening and the building of the image of a new cultural place in an area where there were no entertainment facilities of this type before. One of the main difficulties at the design stage was the location of the facility, as well as the complete lack of awareness of the brand among potential customers. That is why we decided to present the client with a unique identification project, characteristic and associated with the cinema market, at the same time guaranteeing the attention of the local community.
Range of activities:
branding – logo and brand identification communication strategy website design and implementation design and production of marketing materials consultancy in the field of marketing and brand communication cooperation in organizing events
Even our first proposals for logotypes and brand design were very well received by the client. We got permission to develop the concept in accordance with our vision. As a result of our intensive work, on the day the Odeon Cinema website was launched, it was visited by over eight thousand people. And a month before the launch of the cinema, its social media gathered several thousand followers. Wide Vision still cooperates with the client, developing the design, as well as supporting the team in marketing activities.