Środowisko Zdrowia

Design, Online

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Building a brand recognition
by developing a logotype and identification

Środowisko Zdrowia is an online platform promoting natural medicine. The new brand in the health & beauty sector required creation of a coherent visual identity that would allow the brand to stand out from its competition.


Bright colors with elements of green and blue refer to the idea of the brand – living in harmony with nature. A clear layout of the website, with a clear division into blog and store sections, makes it easier for users to use the services offered. Regular and consistent activities in social media strengthened the image of Środowisko Zdrowia. As part of a multi-faceted project, we also dealt with the implementation of an online event promoting a healthy lifestyle.

Range of activities:

logo design
visual identification
design and implementation of the website and online store
website optimization for SEO
design and production of advertising gadgets
social media support (Facebook, Instagram, YouTube) at the beginning of the project
advertising campaigns on Facebook
organization of an online event
promotional activities – mailing, press releases

The solutions proposed by Wide Vision guaranteed coherent and well-thought-out communication, which at the same time reflected the character of the founders of the brand. Our solutions influenced the reception and recognition of the brand on the market. The agency has created a website for the project, where users will find a lot of interesting information on natural care for their health and beauty. In addition, the agency integrated an online store with online payments.