G7 office investment

Design, Online

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Creating a simple but original
brand identification

G7 is a modern office building located in a dynamically developing part of Lublin. It is 3000 m2 of coworking space. The property was commissioned in 2021.

The main challenge for the agency was to distinguish the new project from the client’s previous office building. The close location of both buildings required a clear separation of the new from the old; showing the new space as a modern place to work. So we created a completely new brand visualization. Minimalist graphic elements combined with intense colors gave a pleasant, hospitable effect, without unnecessary splendor that could discourage potential interested parties.

Range of activities:

branding – logo and brand identification
graphic design of marketing materials
external signage
onepage website design with functional development and implementation

The project does not always fully suit the client. In the case of the G7, a more secure approach to identification was taken and the concept of identification proposed by us in the monochrome version was chosen. We, on the other hand, present the final concept that we have created for this project.