Creating a simple but original
brand identification
The main challenge for the agency was to distinguish the new project from the client’s previous office building. The close location of both buildings required a clear separation of the new from the old; showing the new space as a modern place to work. So we created a completely new brand visualization. Minimalist graphic elements combined with intense colors gave a pleasant, hospitable effect, without unnecessary splendor that could discourage potential interested parties.
Range of activities:
branding – logo and brand identification graphic design of marketing materials external signage onepage website design with functional development and implementation
The project does not always fully suit the client. In the case of the G7, a more secure approach to identification was taken and the concept of identification proposed by us in the monochrome version was chosen. We, on the other hand, present the final concept that we have created for this project.