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A nationwide social campaign
for the protection of marine waters

Degradation of the marine environment, pollution and destruction of ecosystems are just some of the many problems that the Baltic Sea is struggling with. The update to the Marine Waters Protection Program (aPOWM) includes concrete measures aimed at improving those conditions.

After the success of the social campaigns “Stop the Drought!” and “Stop the Flood,” the Wide Vision agency was once again hired to organize and conduct a nationwide social campaign, this time focusing on the Baltic Sea. The aim of the National Marine Waters Protection Program is to draw attention to the problems related to our sea waters, but also to the important role the Baltic Sea plays for Poland. The identification, created from scratch by the agency, is focused on animals living in the marine environment. Its aim was to bring the campaign audience closer to the issue.

In June and July 2022, substantive conferences and public consultations on updating the program were organized.

Range of activities:

logo, brand identity and key visual
PR and social media activities – contact with the media, preparation of content for the media and the website, press releases, organization of conferences and press briefings, media purchase
social media – development of content and graphics about the Program
B2B (expert) and B2C communication (to the whole society)
organization of consultation meetings
organization and implementation of nationwide substantive conferences
design and creation – graphic designs of marketing materials
graphic design and production of marketing materials and gadgets – pens, notebooks, eco bags, sweatshirts, t-shirts and more
production of an animated film / spot:
graphic design, implementation and website maintenance:


The campaign, thanks to its characteristic and unique branding, has been noticed and appreciated by target groups. Materials supporting information and promotion activities and gadgets are appreciated to this day.