Client

STATE WATER HOLDING POLISH WATERS

The “Stop Flood!” educational and information campaign continues the initiatives we carried out for Polish Waters between 2020 and 2022. Along with drought, flooding is the most dangerous natural phenomenon that Poland faces. Our goal is to raise public awareness about how individuals can protect themselves against floods, where to find information regarding flood risks, and how to access appropriate assistance in the event of a disaster. Through our efforts, the campaign will reach a wide audience, ultimately helping the public better manage crisis situations involving floods and inundation. Together, we can mitigate the impact of floods.

In accordance with the provisions of the Floods Directive and the Water Law Act, the State Water Holding Polish Waters is preparing an update to the flood risk management plans (uFRMP) for the third planning cycle. These plans aim to enhance the safety of people living within river basin districts and water regions. The role of the marketing agency Wide Vision includes, among other things, informing the public about the progress of the project, upcoming conferences and educational events, as well as actions that each of us can take to improve flood safety and protect water resources in Poland.

Baner projektu Stop Powodzi! przygotowany w ramach kampanii edukacyjno-informacyjnej.

Wide Vision’s scope of activities:

    • branding – designing a logo and developing a new visual identity for the project, along with consistent graphic materials
    • PR activities – media relations, preparation of media content (including press releases as well as project-related information and updates for the website) and media buying, content marketing
    • social media – development of graphics and content for social media profiles, in line with brand identity; preparation of video content
    • design, implementation, operation, and updating of the website: powodz.gov.pl
    • expert communication regarding the project, as well as general communication about floods and civil protection, aimed at the public at large
    • the organization of three project conferences and accompanying press briefings
    • design and creation – graphic design for brochures, posters, educational resources, and other marketing materials, as well as graphics for social media and websites
    • educational campaigns – organizing educational activities in schools
    • production of podcasts and YouTube videos about the project
    • design and production of promotional merchandise – materials to support project activities
    • production of both general-interest and expert-led educational videos about the project
    • reporting

Effectsof Wide Vision activities:

The goal of any educational and awareness-raising campaign is to reach as wide an audience as possible. We want the threat posed by flooding to be equally well understood by every group — from school-aged children to adults. It is especially important to us that all essential information reaches those most at risk of flooding, ensuring they know what kind of support is available to them — both during an emergency and in their day-to-day lives. We aim for our campaign to be substantive, yet visually engaging, accessible, and compelling. One of our key initiatives will be to translate complex, expert-level knowledge into everyday language that anyone can understand. This way, everyone who cares about the issue will be able to join us in saying “Stop Flood!”

Materiały promocyjne z identyfikacją wizualną projektu Stop Powodzi!
Przykłady elementów identyfikacji wizualnej projektu Stop Powodzi!
Projekty broszur i plakatów informacyjnych kampanii Stop Powodzi!

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