Client

STATE WATER HOLDING POLISH WATERS

The yellow phase of project communication “
Stop Drought! Start Retention!
” This is the stage where we focus on finding the best solutions to counteract the effects of drought and preparing the public and stakeholders for broad public consultations. Their main goal is to gather substantive proposals from scientists, practitioners, local governments, NGOs, and citizens, develop the best solutions, and then incorporate them into the final version of the Review and Update of the Drought Effects Counteracting Plan (uDECP).

Drought is a problem that affects us every day. Despite occasional periods of increased rainfall, Poland still ranks among the countries most at risk of water shortages. One of Wide Vision’s goals is to raise public awareness of the scale of the problem and ways to combat drought, the best of which is retention.

The yellow phase marks a transition from informing about the drought threat (red phase) to active participation from various groups in developing solutions, which will increase the acceptance and sustainability of drought prevention measures. Practical findings are being collected from farmers, local governments, experts, and scientists, allowing for better adaptation of the uDECP to local conditions and needs. We are also working to increase public awareness. Through multi-channel communication – social media, videos, and educational materials – we are helping to shift the approach from reactive (only in crisis situations) to proactive (taking the initiative).

Wide Vision’s scope of activities:

The scope of work presented below applies only to the yellow phase of the project communication.

    • branding – development of graphic materials in yellow colors, consistent with the project’s visual identification
    • PR activities – media contact, preparation of content for the media and website, media purchasing, content marketing
    • social media – development of graphics consistent with identification and content for social media profiles, preparation of video content
    • website maintenance and updating: www.stopsuszy.pl
    • expert communication about the project and general information about drought to the entire society
    • organization of an educational conference in Krakow
    • design and creation – brochure graphic design, educational and other marketing materials, social media and website graphics
    • campaign with the project’s image ambassador – cooperation with Mr. Mateusz Banasiuk
    • educational campaign
    • production of podcasts and videos about the project on YouTube
    • reporting

Effects of Wide Vision activities:

One of the main goals of the yellow phase of the campaign is to translate expert knowledge into communication that is understandable to a broad audience. We planned how to present the complex issues of drought and retention in an engaging way, without losing the substance. We also balanced local and national perspectives to ensure that solutions take into account regional differences (e.g., climatic conditions, soil types, land use structure). While preparing for the public consultation, we are constantly engaged in dialogue with both the client and the target groups, ensuring we reach a diverse audience. However, this is not the end – the fight against drought continues, and we are already preparing for the next phase.

plansze edukacyjne na ścianie - „Stop suszy! Start retencji!” 2024 - 2027 (faza żółta)

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