Are advertising gadgets an effective way to advertise your business? What to consider when choosing advertising gadgets. Is it enough to invest in classic pens, or is it worth buying some extra gadgets? And finally – is this type of advertising really effective?

The old marketing proverb says that the more you give for free, the more you receive. This principle also applies in the context of customer relations. Gift bags or even small souvenirs show that you remember about your clients and care not only about professional cooperation, but also about good relationships. Advertising gadgets make the customer feel appreciated. Think about it, who among us doesn’t like receiving gifts? And think what can happen if your company’s logo appears on a practical notebook given to a client? Isn’t this one of the best mobile ads?

What are advertising gadgets?

Advertising gadgets, sometimes called marketing gadgets, are utility items with the visible name and logo of a company, institution or enterprise, given to customers as freebies on various occasions. Nowadays, entrepreneurs are outdoing each other in designing more and more original advertising gadgets. However, it is worth remembering legendary classics such as calendars, bags, and pens with logos.

Before we check which marketing gadgets are worth investing in, let’s see how important their role is in promoting any business.
Examples of advertising gadgets

Virtually anything can be an advertising gadget. The most popular advertising gadgets are:

• cups and thermoses
• bags
• pens
• notepads
• memory sticks
• calendars
• stickers
• lanyards
• key rings
• camera covers
• fridge magnets

Non-standard advertising gadgets include pralines in a box decorated with the company logo, perfumes, multifunctional mouse pads, and relaxing eye patches.

Why are marketing gadgets so important?

Advertising gadgets build the image of your company and are an advertising medium, so they should refer to the values of your company. Gifts with a logo or motto have a significant impact on creating brand recognition. Giving them is widely considered a nice gesture that warms up the relationship with a customer. Another important thing is that marketing gadgets allow the customers to remember your company logo.
It is also worth noting that marketing gadgets are a specific form of mobile advertising. The notebook or pen will “wander” with the client to business meetings, therefore, it is a perfect advertising medium. A well-designed marketing gadget, i.e. one that is practical and relates to the services you provide, can make your company famous, which will ultimately contribute to increasing its revenues.

See also: Four elements that affect the quality of your company and the services it offers

Another important aspect in the context of advertising gadgets is the shaping of the so-called internal PR, i.e. employer-employee relations. Advertising gadgets are distributed during onboarding or the first days of work. We know from the experience of our clients that employees at every level, from junior to senior manager, are happy to use the office supplies given to them (notebooks, pens, memory sticks, etc.) at the same time advertising their workplace.

We must not forget that the quality of gadgets also shows the professionalism of the company and the quality of its services. An unconventional gift can be associated with the creative thinking of employees and a solid bag with their reliability.

WidePad, a multifunctional mouse pad.

Which marketing gadgets should you choose?

The choice of a marketing gadget will depend primarily on the type of services your company provides, i.e. on the business profile of your company. In the case of developers or law firms, these will be elegant notebooks and fountain pens, and a newly established company distributing healthy food will place its logo on canvas bags or reusable cups. It is also important that the gadgets reflect your company’s mission and the business beliefs in which you operate. What does this actually mean? It goes as follows. Let’s assume that your company values operating in harmony with ecology, which is reflected in the services provided. It is then worth investing in, for example, reusable fabric bags with your logo. These types of treatments are not only a good form of advertising, but also guarantee consistent and well-thought-out communication that is in line with the principles by which you operate on the market.

See also: MARKETING and PR – WHY WOULD YOU PAY WHEN YOU CAN DO IT YOURSELF!

Next on the list of elements taken into account when designing advertising gadgets is the target of your services, i.e. your recipients and potential customers. It is worth considering how your services or products are targeted in terms of gender or age – in other words, who they are intended for. If your client is a modern person who likes technical innovations or luxurious gifts, an elegant tablet stylus will be a perfect gadget. It is good for the advertising gadget to target a specific group – only then will the advertisement work effectively.

It is also worth remembering that people like to receive useful and practical gifts that they can take with them, for example, to a business meeting. The customer does not need more junk that will end up in the bottom drawer of the desk or in the trash.

Towels and a paper bag with the Wide Vision logo.

What to do before designing a marketing gadget?

Before designing an advertising gadget, it is worth sorting out a few things that will certainly make the whole process easier. One of them is the systematization of your company’s logo and visual identification. In this case, it is not only about the layout of graphics, but also about colors or a slogan that is associated with your business. A Brand Book, a set of guidelines and tips intended to determine the use of the brand mark, is helpful in this regard. We wrote more about the Brand Book and how to create it in this article:

See also: Brand Book – what is it?

Let’s say it again: before we start designing gifts or commissioning them to an external company, it’s a good idea to specify who we will give them to.

The next element is to define the previously mentioned values that guide us in business and determine the quantity in which the advertising gadget is to be produced. Then we move on to the most important thing – how to translate these values and ideas into the project. Which gadget to choose? In addition to standard pens, we advise you to try a unique gift that will be practical, but also designer. Who knows, maybe it will become someone’s favorite accessory. Naturally, in the case of extraordinary gadgets, the cost of production will be higher.

A folder with the logo and visual identification of the company “Henwar” which we created.

Who should we commission to make advertising gadgets?

You can design advertising gadgets yourself or outsource this task to an external company. Communication agencies often create various types of gifts for their clients and will efficiently guide you through the entire process of creating advertising accessories. Specialists will certainly propose the most optimal gadgets, design them in accordance with the visual identification of your company, and produce them.

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