In today’s dynamic and global business world, a new language has emerged and is gaining traction in corporate communications: ESG. This three-letter abbreviation is present not only in business environments but is also becoming a key element in conversations about the future, responsibility, and sustainable development. Behind these three letters, three main areas mark the new era in companies’ approach to their activities: Environmental, Social, and Governance.

Why do companies do this?

So why have companies started to pay so much attention to these three letters? The reason is multifaceted and involves several key factors. Firstly, society and consumers are becoming more and more aware of the challenges related to environmental protection, ethical behavior, and responsible management of companies. Clients and consumers are starting to choose products and services from companies that not only offer quality but also contribute to the values and activities they support.

Secondly, investors have also started to notice the value of ESG in terms of long-term profitability. Companies that consistently implement activities related to environmental protection, ethical management, and good governance can attract more capital and gain the trust of the financial market. Valuable ESG-focused companies are perceived as more stable, more sustainable, and more prepared for changing market conditions.

Collaboration between the agency and the client’s team is still crucial in achieving goals

How do they implement ESG activities?

How companies implement ESG activities varies and depends on the industry, goals, and mission of the company. Here are a few examples:

1. Sustainable environmental management: Companies take specific actions to reduce CO2 emissions, effectively manage natural resources, promote recycling, and implement green production practices. Examples include reducing water consumption, investing in renewable energy sources, and moving towards carbon neutrality.
2. Corporate Social Responsibility (CSR): Companies engage in social projects that support local communities and improve their quality of life. They support educational programs, charitable activities, and initiatives related to gender equality, cultural diversity, and social inclusion. In addition, companies take action to ensure the safety and health of employees and promote ethical work and honesty in business.
3. Ethical management: Companies care about transparency and honesty in management. They apply the principles of good governance that minimize the risk of conflict of interest and corruption. An example of this practice would be the establishment of independent supervisory boards or ethics committees.
4. ESG Reporting: Companies publish reports on their ESG activities, which provide investors, customers, and the community with information on the topic. These reports contain specific data on progress in the ESG area, goals and plans for the future, and a description of actions undertaken for sustainable development.

ESG activities also include environmental activities that are very important for us

Today, modern corporate communication already cannot do without taking into account ESG as the key element of its strategy. ESG is becoming not only a tool for building a sustainable business, but also a key element of corporate communication strategy. Companies that transparently communicate their commitment to ESG can gain customer trust and loyalty, strengthen their brand value, and attract investors who share the same values. Therefore, today it is worth considering how ESG can become an integral part of every company’s corporate communication, providing not only economic, but also social, environmental, and ethical values. It is thanks to ESG that we can shape a better future for both companies and society as a whole.

Wide Vision is a leading communications agency specializing in the ESG area. Our agency is known for its involvement in projects that bring benefits to both the company and the environment our us. Our services are based on deep knowledge and experience in the area of sustainable development, as well as reflecting ESG values in corporate communications. We act as a partner, helping our clients create strategies that take into account environmental, social, and corporate governance aspects. Our goal is to support organizations in achieving success by promoting a sustainable approach that combines business profitability with care for society and environmental protection. We believe that ESG is the key issue in today’s business practice and we are ready to help our clients achieve both their mission and goals while taking into account these important aspects.