Building brand recognition by developing a new identification
Środowisko Zdrowia
Środowisko Zdrowia is an online platform promoting natural medicine. The new brand in the health & beauty sector required creation of a coherent visual identity that would allow the brand to stand out from the competition.
Bright colors with elements of green and blue refer to the idea of the brand – living in harmony with nature. A clear layout of the website, with a clear division into blog and store sections, makes it easier for users to use the services offered.
Regular and consistent activities in social media strengthened the image of the Środowisko Zdrowia. As part of a multi-faceted project, we also dealt with the implementation of an online event promoting a healthy lifestyle.
Range of activities:
– logo design
– visual identification
– design and implementation of the website and online store
– SEO
– design and production of advertising gadgets
– social media support (Facebook, Instagram, YouTube)
– advertising campaigns on Facebook
– organization of an online event
– promotional activities – mailing, press releases
Effects
The solutions we proposed ensured consistent and clear communication which made the brand more recognizable on the market.
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