Author Archives: Wide Vision

Eco marketing

Eco marketing, or green marketing is a type of activity that aims to promote ecological[...]

Artificial Intelligence – what the heck is that?

Artificial intelligence, also known as AI, has been a topic of discussion in almost every[...]

Moodboard – irreplaceable support in the process of designing a brand’s visual identification

Designing brand visual identity elements, such as logos, packaging, websites, and many others, is a[...]

Creative brief: the key to an effective graphic and advertising campaign

In the world of advertising and design, a brief is not just a formality -[...]

ESG: The new language of business and the key to sustainable corporate communication

In today's dynamic and global business world, a new language has emerged and is gaining[...]

Creative branding: incorporating the mission into the design

In a world where competition is increasingly fierce and customer attention is a precious commodity,[...]

Professional conference organization is the key to success

The conference is a significant event that brings together experts, specialists and enthusiasts from various[...]

PR activities – why are they still important?

PR activities are crucial for effective brand positioning in today's competitive world.

Strategic communication – why do you need it?

A communication strategy is an essential compendium that contains complete information on how your brand[...]

Brand Book – what is it?

Apparently, too many cooks spoil the broth. Brand Book – what is it?