JLC Foundation – Case Study – Collaboration in Providing Aid

Challenge: Reaching the Most Important Target Group

Wide Vision Marketing Agency began working with the Jolanta and Leszek Czarnecki Foundation to promote the Start2Star Index scholarship program several years ago. In 2021, we operated the Start2Star program through the Lesław A. Paga Foundation, and since 2023, we have been working directly with the JLC Foundation.

The Indeks Start2Star program is aimed at talented high school graduates from low-income families who plan to study at Polish universities. The Foundation provides a scholarship throughout the entire period of study, covering living and educational costs.

This is an incredibly important initiative that helps many young people achieve goals they would have found difficult without the funding provided by the Foundation. Therefore, we’ve paid special attention to reaching the widest possible audience, particularly high school graduates and their parents, so that as many future students as possible can learn about this initiative and take advantage of the scholarship opportunity.

Our Approach: Effective Communication as the Key to Success

As part of our cooperation with the Foundation, we are responsible for the program’s communication and promotional activities, including:

• preparation and implementation of the program’s communication strategy
• planning promotional activity schedules
• conducting mailing campaigns
• coordination of mailings and recipient databases
• preparing newsletters addressed to secondary schools, education boards, municipalities, districts, and organizers of educational competitions
• in previous years also preparing content for social media
• preparation of promotional and information materials
• design of posters promoting recruitment
• communication support during the recruitment period
• promoting the stories of scholarship holders and alumni of the program – scholarship holders recorded interviews, films, and their own stories in which they talk about their studies, passions, achievements, and how the scholarship influenced their development and lives

As part of our efforts, we place particular emphasis on transparent and clear communication, ensuring that anyone interested can easily access information regarding who is eligible for the scholarship, how to obtain it, and where to apply. This is crucial because missing out on such an opportunity could impact someone’s future. Supporting young talent is crucial for both the JLC Foundation and Wide Vision.

Effects of Cooperation: Making Fulfilling Dreams Easier

For many years, the JLC Foundation has been proud of the outstanding academic achievements of its students. Scholarship recipients include students studying medicine, medicinal chemistry, aviation, construction, business analytics, management, film studies, communications, and fine arts, among others. The Indeks Start2Star program supports young people studying at universities across Poland, helping to develop young talent who will proudly represent our country through their extraordinary achievements in the future.

We are incredibly proud to have supported students who are giving back to the Foundation through their excellent academic results. Thanks to our effective social media outreach, a large audience learned about the Indeks Start2Star program. The eye-catching graphics and slogans captured the attention of young people, enabling them to take advantage of the services offered by the Jolanta and Leszek Czarnecki Foundation.

The videos, featuring university graduates who have already benefited from the scholarship program, inspire high school graduates and showcase the tangible results of the Foundation’s support. This part of the communication clearly demonstrates the results of our collaboration, which has helped talented young people from low-income families fulfill their dreams. We can see firsthand how much the Foundation’s support helps young people achieve their goals, something that wouldn’t be possible without the support and social communication plan offered by our marketing agency.

Summary: Satisfaction of Each Party

Thanks to our many years of experience, we helped the JLC Foundation reach a large number of high school graduates, enabling them to benefit from the Indeks Start2Star program. To date, the Foundation has supported over 300 students, equating to over 20 million złoty in funding. In 2025 alone, the JLC Foundation allocated over 6 million złoty for scholarships.  

The results of our collaboration include not only extensive reach and a broad audience, but above all, the joy and satisfaction of students whose dreams have been fulfilled thanks to funding from the JLC Foundation. For Wide Vision, it’s also a wonderful experience, not only providing us with numerous growth opportunities but also a sense of satisfaction with the results of the promotional campaign and communication activities, which exceeded our expectations.  

To learn more about the Indeks Start2Star and the Jolanta and Leszek Czarnecki Foundation, please visit the program website: https://fundacjajlc.pl/start2star/ and the Foundation’s Facebook profile: https://www.facebook.com/FundacjaJLC

See also:

Social Communication – What Is It, When Is It Needed, and How to Conduct It Effectively?
Professional Conference Organization – the Key to Success
our services
other Wide Vision projects