Client

COSTA CRUISES

Costa Crociere S.p.A. is a leading cruise company in Europe and China with headquarters in Genoa, Italy. The 28 cruise ships of the Costa Cruises, AIDA Cruises and Costa Asia brands provide a total of over 85,000 available places. By 2023, as many as 5 new ships have joined the Costa fleet. Worldwide, the company has 30,000 employees working on board and in twenty offices in fourteen countries.

Costa Crociere evety pr social media - Wide Vision

In 2019, Costa Crociere decided to start marketing and PR communication in Poland. Our agency was chosen for cooperation and was tasked with creating and developing a brand on our market. The aim of these activities was primarily to build awareness about Costa Crociere among Polish tourists and to provide marketing support for cooperating national travel agencies. In addition, throughout the period of cooperation, the Wide Vision agency informed potential customers about an compelling tourist alternative, thus increasing interest in this type of offer.

As part of our job, we conducted extensive communication activities, including close cooperation with journalists from traditional and electronic media. We have been in contact with industry and other media reaching a very wide audience. We also planned and implemented activities in social networking sites. We dealt with the purchase of media, the development of paid promotions, as well as events that were a combination of press conferences and meetings for business partners.

Wide Vision’s scope of activities:

    • PR strategy planning and implementation
    • media purchase and monitoring
    • organization of press conferences and meetings for representatives of tourist agencies
    • organizing competitions for Costa’s business partners
    • social media strategy and implementation of activities – content and graphics development
    • organization of events
    • reporting

The effects of Wide Vision’s activities:

After just seven months of cooperation, we have obtained over 400 publications in the press and electronic media, their advertising equivalent amounted to almost PLN 2,000,000. The brand’s profile on FB currently has over 2,500,000 fans.

Costa Crociere evety pr social media - Wide Vision
Costa Crociere evety pr social media - Wide Vision
Costa Crociere evety pr social media - Wide Vision

Creativity is the foundation of our work. Our team of specialists is constantly looking for new ideas and inspiration to create memorable campaigns. We use the latest technologies and trends to make our projects fresh, original, and effective. We operate in various areas of marketing, from traditional media to advanced digital campaigns, which allows us to cover a wide range of activities.

Innovation is at the heart of our agency. We constantly analyze the market and adapt our strategies to meet changing demands. We implement innovative tools and techniques that allow us to precisely target and effectively manage campaigns. Thanks to this, our clients can be sure that their brands are promoted most effectively.

We work closely with our clients to understand their needs and goals. Our dedication allows us to achieve results that exceed expectations and build long-lasting relationships with our clients. We are committed to your brand’s success. Contact us today to learn how we can help you grow your business. Join our satisfied clients and enjoy the success of your marketing campaigns. Our agency is a guarantee of quality, efficiency, and satisfaction.

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