PL
In 2019, Costa Crociere decided to start marketing and PR communication in Poland. Our agency was chosen for cooperation and was tasked with creating and developing a brand on our market. The aim of these activities was primarily to build awareness about Costa Crociere among Polish tourists and to provide marketing support for cooperating national travel agencies. In addition, throughout the period of cooperation, the Wide Vision agency informed potential customers about an compelling tourist alternative, thus increasing interest in this type of offer.
As part of our job, we conducted extensive communication activities, including close cooperation with journalists from traditional and electronic media. We have been in contact with industry and other media reaching a very wide audience. We also planned and implemented activities in social networking sites. We dealt with the purchase of media, the development of paid promotions, as well as events that were a combination of press conferences and meetings for business partners.
Wide Vision’s scope of activities:
- PR strategy planning and implementation
- media purchase and monitoring
- organization of press conferences and meetings for representatives of tourist agencies
- organizing competitions for Costa’s business partners
- social media strategy and implementation of activities – content and graphics development
- organization of events
- reporting
The effects of Wide Vision’s activities:
After just seven months of cooperation, we have obtained over 400 publications in the press and electronic media, their advertising equivalent amounted to almost PLN 2,000,000. The brand’s profile on FB currently has over 2,500,000 fans.
