As part of the tasks that the agency carried out for the Budirem company, new visual identity and logotype were developed. After analyzing the client’s marketing situation and conducting an interview, we prepared 3 proposals, from which the client chose the option presented in our portfolio. We wanted to develop a concept that reflects and adequately characterizes the brand and the area in which the company operates. At the same time, we tried to make the message very clear. The selected colors refer to the industry in which the company operates and its history, while remaining modern and easy on the eye.
Wide Vision’s scope of activities:
- branding – logo and brand identification
- website – graphic design and implementation: www.budirem.com.pl
- preparation of texts
The effects of Wide Vision’s activities:
For a marketing agency, understanding the client’s needs in the case of such a highly specialized company is not the easiest task. The more so that, in addition to creating a visual identity for the brand, our goal was to develop texts for the new website. Thanks to close cooperation with the client, we created content that met expectations and was understandable to both specialists and people who are not dealing with such specialized industry.