PL
After the change of owners, the restaurant under its previous name was moved to a different location. Our task was to create a completely new identity that would not only appeal to the regular customers of the previous place, but also attract new ones. A place that would attract not only because of delicious food, but also a friendly atmosphere. So we set about developing a completely new name, logo design and full identification. We wanted a concept that was characteristic but recognizable on the local market. That is why the logo is familiar to everyone in Bialystok with a sketch of the building in which the restaurant is located. An important element of the project, developed during the year 2020, which was difficult for gastronomy, was to create a positive impression. Hence the ubiquitous, vivid colors.
Wide Vision’s scope of activities:
- branding – name, logo and key visual, brandbook
- graphic design of marketing materials
- marketing texts and content for promotional materials
- company’s external signage
- social media – setting up and maintaining a profile on FB and IG
The effects of Wide Vision’s activities:
The project started in October 2020. The restaurant’s profile on Facebook had almost 1,000 followers after 3 months of existence, even without paid promotion. Their number was constantly growing. The agency supported the restaurant throughout the pandemic, adapting its activities to the difficult situation.
