PL
For Wide Vision “Retention. Keep the water!” is yet another project concerning water management. Our task was to prepare and conduct a nationwide campaign aimed at informing the public about the Program. We wanted to present the methods of water retention (such as renaturalization of wetlands, green and blue infrastructure in cities, or setting up ponds and collecting rainwater) in an accessible way.
Wide Vision’s scope of activities:
- name, logo and key visual of the Program
- preparation and organization of the public consultation process of the Program
- organization and conduct of substantive conferences in stationary mode with online transmission
- PR and social media activities – contact with the media, preparation of content for the media and website, organization of briefings and press conferences, media purchase
- social media marketing – development of content and graphics for the profile and advertising campaigns
- expert and general public communication
design and creation – graphic design of marketing materials - production of animated film/spot: link
- graphic design and production of marketing materials and gadgets
- conducting survey research and focus groups interviews
The effects of Wide Vision’s efforts:
The social campaign “Retention. Keep the Water!” was conducted for 9 months and ended in May 2023. Thanks to the activities carried out, an increase in awareness of water resources and retention in Poland was noted. This was confirmed by surveys conducted as part of the project. Additional activities proposed by Wide Vision significantly increased the project’s reach and reached specific target groups. The project identification was positively assessed by the focus groups – the animation spot presenting different types of retention was most liked.
