Client

STATE WATER HOLDING POLISH WATERS

“Stop Drought! Start Retention!” is a continuation of information and educational activities aimed at increasing social and institutional awareness in the field of counteracting the effects of drought and implementing sustainable water management. We conducted the first campaign on this topic in the years 2018-2020. From 2024, we try to talk even more about drought. This problem is with us today, and the threat is only growing. In the era of climate change, intensive urbanization and still too low retention of rainwater not only in our country but also in the world, informing about the possibilities of counteracting the effects of drought is extremely important. We want the campaign “Stop Drought! Start Retention” to be a guideline for all those who are looking for solutions and want to get involved, even locally, in the fight against drought.

The social campaign “Stop Drought! Start Retention!” is an initiative of the State Water Holding Polish Waters, the aim of which is to implement the updated Drought Effects Counteracting Plan (uDECP). Phase 1 of the campaign, marked in red, covers the period from August 2024 to May 2025 and focuses on identifying areas at risk of drought and assessing the risk of its occurrence in Poland. As part of this phase, experts analyze hydrological and climatic data to determine the most vulnerable regions. To make it easier for you to absorb information on drought, we have prepared a glossary of terms related to the threat and risk of drought.

Wide Vision’s scope of activities:

    • branding – designing the Stop Drought! Start Retention! logo and developing a new visual identification for the project
    • PR activities – media contact, preparation of content for the media and the website, media purchase
    • social media – development of graphics consistent with identification and content for social accounts, preparation of video content
    • design, implementation, maintenance and updating of the website: www.stopsuszy.pl
    • expert communication about the project and general information about drought to the entire society
    • organization of 4 nationwide substantive conferences and accompanying press conferences
    • design and creation – graphic designs of brochures, educational leaflets, posters and other marketing materials, graphics for social media
    • campaign with the project’s image ambassador – cooperation with Mr. Mateusz Banasiuk
    • educational campaign
    • organization of a nationwide competition for students and adults
    • production of a popular science and expert film about the project
    • production of 5 podcast episodes
    • production of 5 episodes about the project on YouTube
    • design and production of gadgets – materials supporting activities in the project
    • reporting

The effects of Wide Vision’s activities:

Communication agency Wide Vision plays a key role in the campaign, creating a distinctive visual identity that breaks away from the standard green and blue schemes typical of environmental projects. Instead, we used bold and surprising graphic elements that attract attention and emphasize the urgency of the drought. This has given the campaign a strong recognition and effectively stands out from other environmental initiatives. The guiding color of the first phase is red, the color of danger and alarm, reminding us that drought is not a problem of the future – we are fighting it today.

Stop suszy Start retencji słup plakat Wide Vision

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