{"id":15388,"date":"2026-02-23T15:22:59","date_gmt":"2026-02-23T14:22:59","guid":{"rendered":"https:\/\/wide-vision.pl\/bez-kategorii\/notebooks-case-study-a-work-tool-and-a-living-advertisement\/"},"modified":"2026-04-09T12:35:15","modified_gmt":"2026-04-09T10:35:15","slug":"notebooks-case-study-a-work-tool-and-a-living-advertisement","status":"publish","type":"post","link":"https:\/\/wide-vision.pl\/en\/case-study-en\/notebooks-case-study-a-work-tool-and-a-living-advertisement\/","title":{"rendered":"Notebooks \u2013 Case Study \u2013 a Work Tool and a \u201cLiving\u201d Advertisement "},"content":{"rendered":"\n\n\n
Challenge: How to Combine Functionality with Character? <\/strong><\/h2>\n\n\n\n
From the outset, we approached designing corporate notebooks as a task with a much broader scope than simply creating a writing pad for recording dates and names. Clients expected a product that would simultaneously be: <\/p>\n\n\n\n
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functional and comfortable in everyday use <\/li>\n\n\n\n
elegant and aesthetic <\/li>\n\n\n\n
very high quality <\/li>\n\n\n\n
extraordinary and unique <\/li>\n\n\n\n
strongly associated with the brand <\/li>\n\n\n\n
reflecting the company’s values <\/li>\n<\/ul>\n\n\n\n
The notebook had to be “cool” – one you’d want to reach for, not one that would just end up in a drawer for months. The challenge was to reconcile utility with image, and technology with emotion. <\/p>\n\n\n\n
Our Approach: Every Detail Matters <\/strong><\/h2>\n\n\n\n
Each notebook was created as an individual project \u2013 from the first page to the last detail. <\/p>\n\n\n\n
We started inside: <\/strong><\/p>\n\n\n\n
\n
checkered, lined or plain cards \u2013 depending on the client\u2019s work style <\/li>\n\n\n\n
selection of paper weight for writing comfort <\/li>\n\n\n\n
decorative and special papers as a distinctive element <\/li>\n\n\n\n
carbon paper dividers <\/li>\n\n\n\n
pocket at the end of the notebook for business cards and small items <\/li>\n<\/ul>\n\n\n\n
Then we designed the cover: <\/strong><\/p>\n\n\n\n
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hard or soft <\/li>\n\n\n\n
sewn or glued <\/li>\n\n\n\n
bookbinding, printing or printed fabric <\/li>\n\n\n\n
covers with single-color, CMYK or Pantone prints<\/li>\n\n\n\n
hot stamping and embossed mole skin logo <\/li>\n<\/ul>\n\n\n\n
We utilized both modern printing technologies and traditional binding methods. Every element – from the paper type to the stitching – was subordinated to the quality and character of the brand, as well as the client’s preferences. <\/p>\n\n\n\n
Some projects went beyond established models. Among them, we created notebooks with anti-stress coloring pages, distributed as giveaways along with sets of crayons. These were put in special packaging with a logo – a cutout shape revealing the crayon colors. We tailored this project to the client’s aesthetic requirements by combining two sets of crayons into one. An additional gift was a thick, A4-sized cotton bag for easy carrying. <\/p>\n\n\n\n
In other projects, we featured a company-related photo on the inside cover, such as construction machinery for the Tree Group, and each page also featured a slogan reminding us of the company’s values. The overall design was visually and communicatively coherent. <\/p>\n\n\n\n<\/figure>\n\n\n\n
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