New brand identity

G7 is a modern office building located in a dynamically developing part of Lublin. It is 3000m2 of coworking space. The planned date of opening is June-August 2021.

The main challenge was to distinguish the new project from the client’s previous office building. The close location of both buildings required a clear separation of the new from the old; showing space as a modern place to work. So we created a completely new brand visualization, which was aimed at attracting new customers. Minimalist graphic elements, combined with intense colors, gave a pleasant, welcoming effect, which wouldn’t discourage potentially interested parties.

Range of activities:

– branding – logo and brand identification,

– marketing materials projects,

– website design with functionality development and implementation.



The design does not always suit the client completely. In the case of the G7, it was decided to take a more secure approach to identification and a monochrome concept was chosen. The logo itself, however, will stay with the client for longer.


You want to start a project, plan a meeting or just ask a question? Write to us.

Our office:

ul. Rolna 179 lok.19
02-729 Warszawa
+48 530 155 311

© Wide Vision 2020