We reveal the secret of the perfect logo
There are simple rules that are worth following when designing a logo. Thanks to them, you will be able to create an eye-catching logo – one that will become the hallmark of your company.
Who among us doesn’t recognize the Volkswagen or Dove logos? What makes the logos of these brands known to everyone, regardless of age or interests? What should you focus on when designing your own business logo? Is it better to choose a monogram, an icon, or maybe include the company name in the logo, as done by the popular chain Zara? To answer these questions, you need to organize your knowledge about the entire logo design process. Let’s start with the definition.
What is a logo and why is it so important?
A logo, or logotype, is a unique graphic form, stylized symbol, or other form of graphic expression used to identify a brand, business, or company. It is placed almost everywhere – on various types of advertising materials, banners, walls, brochures, as well as in visual advertisements. The logo is also a base, a leaven for the development of the company’s corporate identity. It is the hallmark of your brand, so it is important that it looks good and aligns with your business beliefs.
Even this short definition clearly shows that the logo is one of the key elements that build and strengthen the image of every brand.
Functions of the logo
The logo’s purpose is to:
- make it easier to identify our brand
- help the customer differentiate our brand from competing brands
- be the hallmark of our business
- show who our services are aimed at
- relate to the values that guide us in business
- show our approach to the customer
- reflect the quality of the services we offer
- be a simplified but effective form of communication with a potential customer
- induce specific associations in the audience
- attract potential customers
There are many functions that a logo serves. These few examples above should make us aware of the fact that logo design is a multi-stage process, preceded by in-depth research and analysis of many elements.
