Joanna Strzelecka

managing director / president of the management board

Main responsibilities:

marketing strategies
project management
implementation of new solutions
public relations and media
market and competitors research and analysis

Short bio

She always appears where there’s something uneasy to do. Creative, responsible and effective – that’s how the customers describe her. It’s the effect of 20 years of work and activities related to the creation of brand image, of those well known, as well as the starting brands. She was gaining experience in a prestigious company Bergerat Monnoyeur (the dealer of Caterpillar construction machines). After over 10 years of working within the area of marketing, she decided to create her own, original brand – Wide Vision. Her engagement and effectiveness were soon acknowledged by the customers from all over Poland and also from abroad.

When asked, what kind of difficulties she had encountered at the beginning of her business journey, she replies: “every kind”. She was learning from her own mistakes. She remembers that she made bows on Easter gift packages with candies for customers with her own hands. Today she is involved in much bigger projects, however, in case it’s needed, she can make bows as well. Everyday she proves to her business partners that even something which is apparently impossible can be accomplished thanks to a hint of intuition and experience.

On a daily basis, she develops business and communication strategies that support sales of products and services. She plans, executes and report marketing activities and also manage projects in Poland and abroad.