Kino Odeon

Building brand recognition by developing a new identification

Odeon Cinema in Sochaczew, is a new project on the cultural map of Poland. Its advantages are originality and unique aesthetic feelings.

The cinema, in two modernly equipped cinema halls, presents the most anticipated film premieres. The Odeon Cinema is also a place open to the local community, offering its services to people of all ages: from children to seniors. For each group, it offers profiled services tailored to their interests and capabilities.

The communication agency Wide Vision created a logo and a visual identity of the brand for the concept. The entire creation was developed to support the opening, and building of the image of a new cultural site in an area where there have been no such entertainment facilities before. The nearest major city is approximately one hour away, so this project has proved a necessity to renew the local cultural offer for all residents.

One of the main difficulties at the design stage was the location of the facility, as well as the complete lack of awareness of the brand among potential customers. That is why we decided to present to the client a unique identification project, characteristic and associated with the cinema market, at the same time ensuring attracting the attention of the local community.

Range of activities:

– branding – logo and brand identification,

– communication strategy,

– website design and implementation,

– design and production of marketing materials,

– consulting,

– cooperation in the organization of events.

Effects

Even our first propositions of Brand Design were well received by the client. We got a green light to create a concept following our vision. As the result of that, the day the website went online, it was visited by over 8 thousand people. A month before opening of Odeon Cinema, its social media platforms gathered few thousand followers.

Wide Vision agency still cooperates with the client, developing the design, as well as supporting the team in marketing.

Contact

You want to start a project, plan a meeting or just ask a question? Write to us.

Our office:

ul. Rolna 179 lok.19
02-729 Warszawa
+48 530 155 311

© Wide Vision 2020